Press

CHARITABLE SHOE LINE JOINS MYPLASH BRAND LINEUP

Submitted by admin on Tue, 03/05/2013 - 16:40

HUNTINGTON BEACH, CA – March 5, 2013 – MYPLASH, the reloadable and responsible prepaid MasterCard® for teens and young adults, is pleased to announce an exciting new partnership with SKECHERS – America’s top family footwear brand – to promote financial literacy and support shoe donations to children in need via their charitable BOBS from SKECHERS program.

SKECHERS gives a new pair of shoes to a child in need for every BOBS purchase, and has donated more than three million pairs worldwide since the program launched in 2011. As part of the new partnership between BOBS and MYPLASH, a selection of BOBS-branded prepaid card designs is now available for purchase in the MYPLASH gallery. MYPLASH and MasterCard will also donate a new pair of shoes to a child in need when a BOBS-branded card is purchased through the program.

FINANCIAL LITERACY CONVERSATION TO BECOME INESCAPABLE

Submitted by admin on Thu, 02/28/2013 - 16:35

HUNTINGTON BEACH, CA – February 28, 2013 MYPLASH, the reloadable and responsible prepaid MasterCard® for teens and young adults, is excited to announce a major national media blitz.

During the first and second quarters of 2013, MYPLASH will be embarking on a $5M+ national marketing campaign to generate awareness for the MYPLASH Prepaid MasterCard as a safe, easy, and responsible tool for money management. MYPLASH’s extensive outreach will include mobile, online and print advertising, national talk show appearances, and over 60,000 national sixty-second commercials.

DESIGN OPTION PUTS CREATIVE SPIN ON FINANCIAL LITERACY

Submitted by admin on Wed, 01/30/2013 - 09:41

HUNTINGTON BEACH, CA – January 30, 2013 MYPLASH, the reloadable and responsible prepaid MasterCard® for teens and young adults, is pleased to announce an exciting new custom card design option that allows consumers to create their own personalized MYPLASH Prepaid MasterCard.

MYPLASH already offers an unprecedented selection of over 100 enviable action sports, entertainment, music, and lifestyle brand card designs. But now, for the first time, every cardholder can also choose to create a custom card design that truly reflects his or her own unique personality. Users simply upload an appropriate image, edit their design, and place their order. It’s that easy. Of course, designs are subject to review for appropriate content and copyright infringement, but this feature adds a creative new way for consumers to express themselves.

A SIMPLE, BEAUTIFUL, USER-FRIENDLY REDESIGN

Submitted by admin on Thu, 01/24/2013 - 09:38

HUNTINGTON BEACH, CA – January 23, 2013 MYPLASH, the reloadable and responsible prepaid MasterCard® for teens and young adults, is excited to announce the launch of their newly redesigned website.

The new site is beautifully and intuitively designed to be surprisingly user-friendly – from icon-directed navigation and easy-to-find information to a streamlined single-step card order process. In a market space where information is often relayed in ways that either overwhelms or obscures, MYPLASH is paving a new path that trusts and respects consumers enough to be direct and honest. For example, rather than buried in legalese inside the Cardholder Agreement, a simple fee chart is just one click from the home page and clearly explains how to avoid each fee.

A WIN/WIN FOR YOUNG MOTOCROSS ENTHUSIASTS

Submitted by admin on Thu, 01/03/2013 - 17:09

HUNTINGTON BEACH, CA – January 3, 2013 MYPLASH, the #1 reloadable prepaid MasterCard® for teens and young adults, is pleased to announce their title sponsorship of the 2013 MYPLASH Metal Mulisha Yamaha Racing Team.

MYPLASH’s partnership will provide strong support for the team throughout the supercross and motocross racing seasons and bring the important message of financial literacy to their loyal and dedicated fan base – both teens and parents. “I am super excited to introduce a brand new sponsor to our sport,” said Team Manager Ryan Morais. “I look forward to a long relationship with MYPLASH.”